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Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products - Han - 2020 - Business Strategy and the Environment - Wiley Online Library
Full article: Young Consumer's Green Purchasing Behavior: Opportunities for Green Marketing
PDF) Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review
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PDF) Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review
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